photography & art direction
“Mental health remains a taboo subject for many,” explains photographer Rolf A. Jensen. A way of bringing those hidden grievances suffered silently by many to light, Jensen’s latest shoot visualizes the experience of compulsive disorders – in a fashion setting. The end result is a series of images you cannot shy away from.
Illustrations by Maciej Hanrich infiltrate the shots more so than decorate them, like hallucinatory visions that creep their way into a troubled mind. Model Carina Velva acts out the experiences of claustrophobia, anger, paranoia, schizophrenia.Dark and visually striking it may be, but it’s a case of using fashion and beauty not just for aesthetic value but as a tool for drawing attention to a deeper cause. “The goal is to focus on the suffering that people hide inside,” says Jensen, and to encourage “the necessary help, support, understanding that is needed.”
— Tania Braukämper. Fashionising.com